“Othello” By William Shakespeare Essay

William Shakespeare’s â€Å"Othello† I feel is one of the most interesting plays Shakespeare wrote. It’s hard to put down a play because you don’t know what happens next. What I think made this play great was that it has a villain behind the motive, which makes the play more interesting for me. â€Å"Othello† takes you on an adventure that makes you aware of whom you can and cannot trust; and who are your true friends. You can’t always believe what you hear. In the beginning of act one Roderigo (a wealthy Venetian gentleman) and Iago (Villain, Othello’s ancient) tells Brabantio who is Desdemona’s father that his daughter eloped and she’s having sex and she will have the devils children. Othello was accused of tricking Desdemona into marrying him because they sneaked away and eloped. Since Othello is black they assume that Desdemona was tricked since no one at this time would marry a black man. Brabantio takes Othello to the duke to settle the matter. Othello says to the Duke and to the others to send for Desdemona and she herself will tell that she married Othello willingly and by her own choice. When Desdemona arrives she tells all that she loves Othello. Desdemona was attracted to his war stories and his adventures of his world travel. The love that Desdemona feels for Othello is on the inside not the outside. In return Othello loves Desdemona because she is young and beautiful and he respects her. Now Iago is jealous that Othello chose Cassio (Othello’s Lieutenant and is part of the framework on Desdemona and does not know it and he is the foil of Othello) as his Lieutenant. Iago is also jealous over Othello because he wants his life. He hates Othello but has no reason to so he makes up these problems and manipulates. Roderigo is in love with Desdemona and Iago tells him that he could have her if he sells his land and gives Iago the money and he will buy all these jewels and he will give them to Desmonda. Iago is a manipulator. In Act two Iago in his crazy mind pretends to believe that Cassio is in love with Desdemona. Iago acts on this and starts manipulating others more. Iago  tells Othello that Cassio and Desdemona are in love with each other. Iago wants to turn Othello against Cassio and fire him from his Lieutenant position. This was the night that Othello and Desdemona were celebrating their wedding. When they leave Iago gets Cassio drunk because Iago knows Cassio can’t handle alcohol and will not be aware of his behavior. Then Iago tells Montano (Othello’s predecessor in the government of cypress) Cassio is drunk and tells Roderigo to fight Cassio. During the fight Cassio hurts Roderigo and Montano because Montano was breaking the fight up. Othello finds out about Cassio’s behavior and takes his Lieutenant’s position away. Cassio is hurt by Othello’s decision, so Iago tell Cassio to talk to Desdemona and she will help get his job back. Iago also tells Roderigo that Cassio was fired. Roderigo now has hope that he will be with Desdemona. Iago tells Emelia (his wife) to make sure Cassio talks to Desdemona. The only reason he wants this is so Othello will see them and he will think Desdemona is unfaithful. In Act three Cassio is talking with Iago and tells him he made plans to meet with Desdemona. Iago tell him he will help him. Cassio finally meets with Desdemona and she tells him that Othello still loves him very much and she will do all she can to help him get his job back; she will put in a good word for him. From a far Iago is with Othello; he planned it that way so Othello would see Desdemona and Cassio together. Iago begins to brain wash Othello into believing Desdemona is unfaithful to him. Othello is vulnerable to Iago’s insinuation because he doesn’t believe Iago would lie to him. Othello considers Iago to be a true friend because they had fought in wars together. Another reason Othello questions Desdemona’s loyalty was because she was able to deceive her father who she loved very much so she could easily deceive him. When Othello sees Desdemona after this he is still in shock and tells her that he has a headache and needs to lay down. Desdemona while talking to Othello drops her handkerchief (her first gift from Othello; it was his mothers). Emilia finds the handkerchief and gives it to Iago. Iago in his sneaky way knows he can use this to manipulate the situation. Iago plants it in Cassio’s home so Cassio will find it (he does not know it’s Desdemona’s). Othello does not yet believe that Desdemona is unfaithful and Othello wants proof from Iago. Iago tells Othello that he saw  Cassio with Desdemona’s handkerchief Othello then makes Iago his Lieutenant and wants Cassio killed which is Iago’s responsibility and Othello would take care of Desdemona. Desdemona now is looking for her handkerchief and mentions it to Emilia; Emilia denies ever seeing it. Othello asks Desdemona for the handkerchief and she tells him it is not lost; she has just misplaced it. Desdemona begins to ask Othello about Cassio and he yells at her and sends her away. Desdemona runs into Cassio and explains to him that her helping him get his job back isn’t going well. Also Cassio found the handkerchief in his house and gives it to his mistress Bianca. In Act four Iago is still his usual manipulating self. He is still manipulating Othello by telling him Desdemona is unfaithful to him and fooling around with Cassio. What hurts Othello most is that the handkerchief is missing and Iago tells him she gave it to Cassio. Iago starts talking to Cassio and asking him things about his mistress. Now from the other side Othello is watching and he thinks that Cassio is telling Iago about him and Desdemona; then Cassio’s mistress shows up and throws the handkerchief at Cassio and fights with him. Iago then makes Othello believe that he must kill Desdemona because what she has done and he will kill Cassio. Othello meets with Emilia and asks her if Desdemona is unfaithful to him by fooling around with Cassio. Emilia explains that nothing is happening between them and their relationship is strictly platonic. Othello finally confronts Desdemona in the bedroom with Emilia by her side helping her get ready for bed as they talk about the situat ion. At this point Desdemona’s depressed. Act five starts out on the street with Iago and Roderigo. Iago is telling Roderigo how to kill Cassio. Iago at this point is nervous because Roderigo keeps asking about the money he gave Iago that he was supposed to give to Desdemona. Cassio comes by and Roderigo starts to attack Cassio but Cassio stabs him first, then Iago stabs Cassio from behind. Iago then stabs Roderigo one more time and kills him to make it seem as if he was protecting Cassio. Bianca comes to attend Cassio and Iago point’s fingers at her trying to make it seem she is guilty so no one is suspicious of him. The next scene takes place in Othello and Desdemona’s room. Desdemona is still asleep and Othello kisses her. She awakes and Othello asks her if she has prayed, so  when she dies her soul will go to heaven. Desdemona is still confused on what wrong she has done. Othello confesses that he knows she gave Cassio her handkerchief, which means she has been sleeping with him. Desdemona tells Othello she is innocent and to call for Cassio and he will tell the truth, that nothing happened between them. Othello tells her Cassio is dead and he confessed as he died. Othello and Desdemona go on arguing and Desdemona tries to make Othello believe that she has always loved him and been faithful to him. Othello looks at her and then kills her. Emilia comes in and Othello tells her he has killed Desdemona and in Desdemona’s last breath she says she did it to herself making Othello look innocent. Emilia tells Othello that she found the handkerchief and gave it to Iago. Iago is now seen as guilty and kills his wife by stabbing her. Iago leaves and runs but is captured and comes back with Cassio and Lodovico. Othello then stabs Iago. Lodovico now finds out that Iago and Othello tried to have Cassio killed and were behind it. Cassio explains he found the handkerchief; Iago confesses that he planted it in his room. Othello ultimately kills himself over the grief he feels. The true identity of who your friends are may surprise you. â€Å"Othello† is proof that greed and true bitterness can cause more damage then originally intended. Othello is a weak character that is easily convinced of wrong doings that never happened. His mind set on believing his friend over his wife is his ultimate downfall. The human mind is fickle and Shakespeare makes this the common theme throughout the play.

Customer Satifaction

Chapter I I. Introduction The findings of this research are mostly useful to those (managers and crews) who intend to give customer satisfaction. The research indicates the most important aspects to give 100% customer satisfaction that will benefit customers and the company as well. In the past few years significant growth has been noticed on Jollibee Foods Corporation. It has been proved that Jollibee Foods Corporation is the fastest and the largest growing company in the industry of fast food chain. Jollibee also operates branches in different countries wherein they focused and value the culture of the countries they are located in.This thesis focused on how Jollibee Foods Corporation managed to keep the good relation with the customer and how to keep them satisfied on every visit. II. Background of the study The Jollibee Foods Corporation  rose from humble beginnings to be the leading fast food chains in the Philippines. In 1975 it used to be an ice-cream parlor serving hot meal s and sandwiches. With the coming of foreign franchise, Jollibee experimented with hamburgers until it came up with a recipe geared for a definitely Filipino flavor.The company’s rapid growth is attributed to its creative and innovative marketing programs, its dedication to research to continuously come up with products that will appeal to the Filipino palate and consistent staff training to provide product knowledge and quality service. Jollibee’s growth is due to its delicious menu line-up – like its superior-tasting Chickenjoy, mouth-watering Yumburger and Champ hamburger, and deliciously satisfying Jollibee Spaghetti -ably complemented with creative marketing programs, and efficient manufacturing and logistics facilities.It is made possible by well-trained teams that work in a culture of integrity and humility, fun and family-like. Every Jollibee outlet welcomes customers with a clean and warm in-store environment and friendly and efficient service. And it i s this tried and tested formula of delivering great-tasting food, adherence to world class operating standards and the universal appeal of the family values the brand represents that are driving the expansion of Jollibee both locally and in the overseas market.This study was conducted to investigate all aspects of Customer satisfaction of the Jollibee Foods Corporation as perceived by the Management team. III. Theoretical Framework According to the management team and staff of Jollibee Foods Corporation they are following standard rules of the company on how to give good quality on every product they are serving because for them patrons are really important to the company so they should always give the best for them. Also, management team and crew members are well trained on how to handle customers from different walks of life, so when problem arise it is well taken care off.We all know that Jollibee Foods Corporation is a well known company because it is affordable and delicious fo ods patronized not only by the kids but the adults as well. They are keeping their good company image with a tag line of â€Å"Sa Jollibee beeda ang saya† that surely pertains on how to keep every customer satisfied on every visit. IV. Conceptual Framework The figures shown are the main factors on how to achieve customer satisfaction based on the problems en countered by the Jollibee foods Corporation. V. Statement of the ProblemGeneral Problem The purpose of this study is to how to keep the customer satisfaction of Jollibee Foods Corporation. The study intends to fill such weaknesses in the proponents found. 1. Availability of the product. 2. How to handle customer. 3. Quality of the product served. 4. Cleanliness and condition of the store VI. Null Hypothesis The study shows that there is no relevance between the social status of the customer and the way they communicate and react with the services given by the company. Significance of the studyThis study will be as a pract ical guideline for the company, especially the front liner department (counter and dining staff). The outcome of this study will develop the service quality of the front liner staff in order to meet with the customers & needs and their satisfaction. If the result showed the high score, the owner would be happy with the service. In contrast, if the result showed the low score, the owner would improve the service and arrange training program. Chapter II A. Related Literature 1. Foreign LiteratureSome trace the modern history of fast food in America to July 7, 1912, with the opening of a fast food restaurant called the  Automat  in New York. The Automat was a cafeteria with its prepared foods behind small glass windows and coin-operated slots. Joseph Horn and Frank Hardart had already opened the first  Horn & Hardart  Automat in Philadelphia in 1902, but their â€Å"Automat† at Broadway and 13th Street, in New York City, created a sensation. Numerous Automat restaurants were built around the country to deal with the demand.Automats  remained extremely popular throughout the 1920s and 1930s. The company also popularized the notion of â€Å"take-out† food, with their slogan â€Å"Less work for Mother†. Some historians and secondary school textbooks concur that  A&W, which opened in 1919 and began franchising in 1921, was the first fast food restaurant (E. Tavares). Thus, the  American  company  White Castle  is generally credited with opening the second fast-food outlet in  Wichita, Kansas  in 1921, selling hamburgers for five cents apiece from its inception and spawning numerous competitors and emulators.What is certain, however, is that White Castle made the first significant effort to standardize the food production in, look of, and operation of fast-food hamburger restaurants. William Ingram's and Walter Anderson's White Castle System created the first fast food supply chain to provide meat, buns, paper goods, and ot her supplies to their restaurants, pioneered the concept of the multistate hamburger restaurant chain, standardized the look and construction of the restaurants themselves, and even developed a construction division that manufactured and built the chain's prefabricated restaurant buildings.The McDonalds' Speedee Service System and, much later, Ray Kroc's McDonald's outlets and Hamburger University all built on principles, systems and practices that White Castle had already established between 1923 and 1932. The  hamburger  restaurant most associated by the public with the term â€Å"fast food† was created by two brothers originally from  Nashua, New Hampshire. Richard and Maurice McDonald  opened a  barbecue  drive-in  in 1940 in the city of  San Bernardino, California.After discovering that most of their profits came from hamburgers, the brothers closed their restaurant for three months and reopened it in 1948 as a walk-up stand offering a simple menu of hamb urgers,french fries,  shakes,  coffee, and  Coca-Cola, served in disposable paper wrapping. As a result, they could produce hamburgers and fries constantly, without waiting for customer orders, and could serve them immediately; hamburgers cost 15 cents, about half the price at a typical  diner. Their streamlined production method, which they named the â€Å"Speedee Service System† was influenced by the  production line  innovations of  Henry Ford.By 1954, The McDonald brothers' stand was restaurant equipment manufacturer  Prince Castle's biggest purchaser of milkshake blending machines. Prince Castle salesman  Ray Kroc  traveled to California to discover why the company had purchased almost a dozen of the units as opposed to the normal one or two found in most restaurants of the time. Enticed by the success of the McDonald's concept, Kroc signed a franchise agreement with the brothers and began opening McDonald's restaurants in Illinois. By 1961, Kroc had bought out the brothers and created what is now the modern  McDonald's Corporation.One of the major parts of his business plan was to promote cleanliness of his restaurants to growing groups of Americans that had become aware of food safety issues. As part of his commitment to cleanliness, Kroc often took part in cleaning his own  Des Plaines, Illinois  outlet by hosing down the garbage cans and scraping gum off the cement. Another concept Kroc added was great swaths of glass which enabled the customer to view the food preparation, a practice still found in chains such as  Krispy Kreme.A clean atmosphere was only part of Kroc's grander plan which separated McDonald's from the rest of the competition and attributes to their great success. Kroc envisioned making his restaurants appeal to suburban families. At roughly the same time as Kroc was conceiving what eventually became McDonald's Corporation, two Miami, Florida businessmen, James McLamore and David Edgerton, opened a fr anchise of the predecessor to what is now the international fast food restaurant chain  Burger King.McLamore had visited the original McDonald's hamburger stand belonging to the McDonald brothers; sensing potential in their innovative  assembly line-based production system, he decided he wanted to open a similar operation of his own. The two partners eventually decided to invest their money in  Jacksonville, Florida-based Insta-Burger King. Originally opened in 1953, the founders and owners of the chain, Kieth J. Kramer and his wife's uncle Matthew Burns, opened their first stores around a piece of equipment known as the Insta-Broiler.The Insta-Broiler oven proved so successful at cooking burgers, they required all of their franchises to carry the device. By 1959 McLamore and Edgarton were operating several locations within the  Miami-Dade  area and were growing at a fast clip. Despite the success of their operation, the partners discovered that the design of the insta-bro iler made the unit's heating elements prone to degradation from the drippings of the beef patties. The pair eventually created a mechanized gas grill that avoided the problems by changing the way the meat patties were cooked in the unit.After the original company began to falter in 1959, it was purchased by McLamore and Edgerton who renamed the company Burger King. While fast food restaurants usually have a seating area in which customers can eat the food on the premises, orders are designed to be  taken away, and traditional table service is rare. Orders are generally taken and paid for at a wide counter, with the customer waiting by the counter for a tray or container for their food. A â€Å"drive-through† service can allow customers to order and pick up food from their cars.Nearly from its inception, fast food has been designed to be eaten â€Å"on the go† and often does not require traditional  cutlery  and is eaten as a finger food. Common menu items at fast food outlets include  fish and chips,  sandwiches,  pitas,  hamburgers,  fried chicken,  french fries,  chicken nuggets,  tacos,  pizza, and  ice cream, although many fast food restaurants offer â€Å"slower† foods like  chili, mashed  potatoes, and  salads. 2. Local Literature The first  fast food  outlets were really the neighborhood stalls selling rice and cooked dishes. These  stores  were and are called â€Å"turo turo†, literally point-point.It is highly possible that a chain of these stores, owned by an enterprising housewife, could have 2 or more locations within the same vicinity, manned by a sister or any member of the family. Technically, that will be a chain of fast food outlets. If you mean Western-menu chains, KFC opened in 1967. In 1975 Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao. This is later to become the 1st Jollibee Outlet. Brown Derby had up to 3 branches of a burger-and-shakes operation in the postwar period but that has dwindled to a lone takeout stand near the QC-Manila boundary.For ice cream confections, you'll have to look into the history of Magnolia, Selecta (the original) and DQ. But if you also include Chinese restaurants that served porridge, noodle soup and steamed buns fast (as well as an oniony burger sandwich), the history of Ma Mon Luk, Charlie Wanton and Kowloon House might interest you. B. Related Studies 1. Foreign Studies Through the years, McDonald's remained the world's top quick service restaurant. With more than 33,000 branches in more than 120 countries around the globe, McDonald's has served billions of customers since its first restaurant in 1955.McDonald's history began even before the onset of the Second world war when brothers Dick and Mac McDonald started a drive-in restaurant business in Riverside California. Their menu was composed simply of 10-cent hamburgers and other drive-in products. After the war, the brothers opened a new type of restaurant in San Bernardino, California, where a little hamburger man called â€Å"Speedee† became the company's symbol Dick's and Mac's endeavors proved so successful that other operators sought out franchises from them.In 1954 Ray Kroc exclusive sales distributor for Multimixer intrigued by the brother's â€Å"Speedee System† visited the latter in San Bernardino, Upon his return to Chicago, Kroc obtained the exclusive licensing rights to the brothers system and had become heir National Franchise Agent in April of the same year construction began on the first restaurant in what was called the Mcdonald's System Inc. The famous Golden Arches arrived in the Philippines in 1981 when George T. Yang president of McGeorge Food Industries was awarded franchising privilege in the country by McDonald's international.The first store opened in the busy university area of Morayta while the second was established in the prime commercial area of Cubao beside New Frontier Theate r. And now as they say, the rest is history. With the desire of providing Filipino customers with high quality food and service that meet global standards, George T. Yang, opened the first McDonald's store along Morayta, Manila in 1981. Since then, McDonald's has introduced so many innovations that captured the hearts of the Filipinos. It was McDonald's who first offered the Value Meals and the Happy Meal. It was McDonald's who first provided employment opportunities for students.And it was McDonald's who first played an active role in helping out in the community through McDonald's Charities. These and so many other â€Å"firsts† are the reasons for McDonald's phenomenal growth! Today, with Kenneth S. Yang at the helm, McDonald's is now a multi-billion-peso company with almost 274 stores nationwide! And still counting! 2. Local Studies Who would have guessed that a giant cartoon bee character could become the national symbol for delicious, affordable and fast food in the Phi lippines? Well, that’s what  began in 1975  when Tony Tan Caktiong opened an ice cream shop in Cubao, Quezon City.The results of his efforts has been nothing short of phenomenal. Though  Jollibee began as an  ice  cream parlor, it was the move to diversify to more types of food like hamburgers  that really put  them on the map. In every major area in the Philippines, one can count on multiple Jollibee’s being around, ready to serve you a Yumburger, ChickenJoy, or your own personal favorite. In less than 10 years, in 1984, Jollibee reached the 500 million piso sales milestone. Another 5 years later in 1989, Jollibee accomplished another amazing feat – reaching the 1  billion  piso sales mark – and being the first fast food chain in the Phlippines to do so.Other notable accomplishments include becoming   part of the top 100 corporations in the Philippines in 1987, and becoming the first food service company to be listed in the Philippine Stock Exchange. The prestigious award of â€Å"World Entreprenuer of the Year† was given to founder Tony Tan Caktiong in 2004 for the inspiring work he’s done. Additionally, the Far Eastern Economic Review  has judged  Jollibee as â€Å"The Most Admired Company† in the Philippines  over  the last 6 years. What’s the secret to the success of Jollibee? Is it the creative marketing and unique branding they’ve pioneered in the the realm of fast food?Is it the focus on traditional Filipino culture and the fact that they try to still seem a â€Å"local favorite† despite the fact that they’re the nation’s most prevalent restaurant? I’d say it’s a combination of all these things and more. Jollibee has indeed revolutionized the fast food industry in the Philippines. Today they satisfy the apetites of Filipinos everywhere with  600 stores in the Philippines and over 30 international stores. C. Hypothesis Summary of Study This study shown the problems encountered in Jollibee Foods Corporation and the problems they usually encounter when it comes to customer satisfaction.According to the research Jollibee usually encountered irate customers especially if they have to wait for the product they ordered. Most of the customers are not willing to wait for the said product and end up on canceling the order. The management team has brought up solution to this problem. They have established answers to the problems they are encountering and ensure that these problems are well taken care of. Specifically the study will attempt to answer the following: 1. How do the respondents’ profile be described in terms of: 1. Quality of food served 2. Quality of the service given by the management and crew . Cleanliness and condition of the store 4. Age 5. Gender 6. Civil Status 7. Educational Attainment 8. Economical Status 9. Religion 1. What problems are being encountered by the respondents? 2. What sugg estions are offered by the respondents to improve the services given by the company? Chapter III Research Methodology and Procedure This chapter will present detailed idea about the research will be conducted. This includes the purpose of the research, data collection method. Data Gathering Procedure There are two major approaches to gathering information about a situation, person problem or phenomenon.Sometimes, information required is already available and only need to be extracted. However there are times when the information must be collected. Based upon these broad approaches to information gathering data are categorized as: Secondary data and Primary data. Secondary data are collected from secondary sources such as govt. publications, personal records, and primary data are collected through: observation, interviews and/or questionnaires. Data collection procedure in qualitative research involved three basic types: Observations, Interviews, and Documents. In this study quantita tive survey is used as data collection method.Since the aim of the study is classifying service quality dimensions in dining experience from the customers’ point of view, the main focus thus is customer. A questionnaire was prepared to get idea about the customer’s experiences in dine-in. About 10 persons out of 15 users replied. A survey is a procedure used to collection primary data from individuals. The data sought can range from beliefs, opinions, attitudes and lifestyles to general background information on individuals such as gender, age, education and income as well as customers point of view in dinning experience.Surveys are used when the research involves collecting information from a number of individuals The questionnaire was developed based on research question and frame of reference. The logical structure of questionnaire followed the order of service quality dimension in the frame of reference. For understanding the importance and satisfaction of each ser vice quality dimension a 5 scale was used ( 5= very satisfied, 4= satisfied, 3= neutral, 2= poor, 1= very poor). Frequency & Percentage of distribution of respondents in terms of over all rating on dinning experience Over all rating |Frequency |Percentage | |Very Satisfied |6 |60 | |Satisfied |1 |10 | |Neutral |1 |10 | |Poor |2 |20 | |Very Poor |0 |0 | |Total |10 |100 |

Identify three key Educational issues in Britain today. What are the Essay

Identify three key Educational issues in Britain today. What are the main causes of disagreement regarding these issues - Essay Example Additionally, it is about conscious formation of the discipline of the mind and thought processes. Education serves as one of the key elements needed to sustain and attain growth in a certain country. It is important for an individual, particularly adults, to have an education as it is the basic requirement for one to enter the labour market. Without education, an individual is likely to be inferior compared to those who have obtained a formal education (Moore, 2004). To some extent, educational systems of countries like the United Kingdom are considered complicated, taking into accounts its advantages and disadvantages. Education is a most basic yet important element of the society; thus countries are constantly implementing substantial changes in their educational systems to improve the quality of education to the utmost extent possible. Education in the United Kingdom According to Machin and Vignoles (2005), attempts have been made to change the educational system in the UK. Polic y reforms are being pushed with the intention of making UK education more productive and market-oriented (Bartlett & Burton, 2007). Other reforms include parents being given more choice as to the school which they want their children to attend while compelling schools to be more accountable over learning and achievement student outcomes. Notable reforms are the inclusion of the national prescribed curriculum attempting to raise active involvement in post-compulsory schooling and the introduction of tuition fees for higher education (Ward, 2004). Ninety (90) percent of the student population in the United Kingdom are enrolled at the state schools. Accordingly, around 8.5 million children are attending one of the 30,000 available schools in the country. Around 830,000 children attend to the 5,000 schools offering pre-school and special educations schools. It is notable that primary schools are usually composed of male and female students, while secondary schools may be composed of eit her single sex or co-educational depending on the schools. As mandated by law, children between age five and 16 years must undergo a full-time education, except for Northern Ireland where children must begin at the age of four. Consequently, a child who is under the age of five must attend state schools offering nursery and pre-school education but on a limited hours while children who are above 16 years of age may attend the sixth form colleges and other educational institutions that provide general education courses in addition to more specific vocational or applied subjects (Referencing the Qualifications Frameworks of the United Kingdom to the European Qualifications Framework, 2009). In the joint report made by Scottish Credit and Qualifications Framework Partnership, Welsh Assembly Government, council for the curriculum examinations and assessment and Qualifications and Curriculum Authority (2009) the United Kingdom in 1992 introduced the National Curriculum requiring state sc hools to adhere to the policy until such time that students reach the age of 16. The Education and Skills Act of 2008 raised the minimum age requirement to 18, while coming 2013 it will be implemented for 17 years of age and in 2015 for 18 years old. Independent schools, those who are not government funded, are not required to comply and implement the National Curriculum. Issues in Educational System Apparently, amongst the various issues and

Empowering Other's Actions Essay Example | Topics and Well Written Essays - 500 words

Empowering Other's Actions - Essay Example This is done through various ways. First, it is important for leaders to clearly define and communicate the duties of every team member. Each individual play their part and the end result is seen as a contribution of the group members (Kayser, 2010). Secondly, there should be effective communication among the team members themselves and between the leaders. Thirdly, all issues should be addressed timely and directly. Finally, team members should take part in team building activities to create a good working relationship and bonding. I have been involved in several situations where I had to strengthen my team members through self-determination and promoting competence among the team members. Last semester, we were assigned a group assignment and I was appointed as the group leader. Our topic was involving and required a lot of research therefore; there was immense pressure on us to complete the task on time. It was two days to the deadline of submission, we were not yet with analyzing the data we had collected and this meant that our group could not submit the assignment on time. However, I was determined to complete the on time and we worked tirelessly with other members of the team to complete the assignment. I did all that I could to encourage the other members to put their best foot forward. We did not sleep for the two days to submission. This was stressful and we were discouraged since other groups had successfully completed their tasks. I felt like a failure as I had failed to lead the team in the right d irection towards achieving the primary goal that was to hand in the assignment on time. We all got a penalty of five points in the final grade. There are several reasons that can be this failure. First, we failed to manage our time well and failed to take into account that we had chosen a difficult assignment. Secondly, we paid too much attention on team building activities and less on actual completion of the task.

Values Essay Example | Topics and Well Written Essays - 750 words

Values - Essay Example However, there is a disparity when it comes to loyalty. I hold that loyalty should be kept only when it is necessary. For example, in case an agency is exploiting people, it significant to tell the truth (Kraemer, 2011). Describe how people acquire and change values Everyone is guided by values; the difference is that we vary on how intensely we hold each our values. This is linked to how our values have been molded during the course of our lives. Recurrent engagement of values is likely to reinforce them. Our lives offer frequent prospects for and restrictions on the detection and development of some values. In addition, practice ensures that values are instilled in our mind (Duggan & Cowburn, 2013). Our involvement with different features of culture and society helps acquire and strengthen certain values. Churches, trade unions, Community centers, and libraries are examples of establishments that we are part of and recognized as encouraging the mutual understanding in that they may surge to the significance we put on equality, friendship, or social justice. Our experience with parks and forests promotes our appreciation for nature and other intrinsic values (Kraemer, 2011). Our experience of particular institutions as well as guidelines can alter or strengthen our views of what is conceivable, wanted, and normal through a procedure identified as policy feedback. Exposure to the institutions of consumer culture may also represent a form of policy feedback. Through our day-to-day lives and interaction with others, we acquire certain values and change others. We encounter different experiences and different people who believe in different things from us and who hold different values from us (Howe, 1995). In the process of interacting with them, we may acquire some new values and therefore changing the values, we have. We also acquire new values form our different religions and cultures. Explain what values do to us and for us Values are those guidelines and prin ciples that guide our life. Our values provide an outline to our conduct even though we are uninformed of what values are. Understanding our values provides one with a superior awareness in behavior. Our decision-making ability depends on the value we have in that we can do something based on which values we hold. Appreciating the significance of our values offers transparency in that we are in a position to define and understand ourselves (Barkan, 2011). Values can also offer discernment into the nature of interactive relationship that one should engage in while relating with others. When we identify and comprehend the meaning and importance of our values, we are able to appreciate ourselves, our relationships and our view of the world. What is the nature and importance of human values at the workplace? Upholding values at the work place is important for any organization. Employees who uphold values are likely to perform well as compared to those who take them for granted.

Public health Essay Example | Topics and Well Written Essays - 500 words - 6

Public health - Essay Example In this paper, the views of different health experts such as John Snow and Florence Nightingale will put into the mirror and be compared and contrasted to those of Aggleton. John Snow concept of health and illness rotates around is research on cholera (Thomas, 1973). The spread of cholera was not his issue but the cause of the disease. He argues that the cholera was a consequence of air pollution (Chepelle, 2005). He argues that air pollution led to the development of the cholera causing bacteria that eventually affected people (Donaldson, 2005). His argument on the prevention of the disease is that for human beings to be safe they needed to live and work in an environment free from pollution. Florence Nightingale experience on social health revolves around the healing process of an individual patient. She notes that the environment is the most basic consideration that instigates the healing of the patient. Her analysis assures patients that they can only health faster when placed in a clean environment (Last, 2007). Florence’s definition of a clean environment focuses on various facilities. Foremost, she says fresh air is important as the patient will be able to breathe in and out without affecting the respiratory system (Kozier, et al., 2004). Pure water is also important to the patient as it does not carry any organism that may cause diseases (Craven & Hirnle, 2003). Proper drainage system is also praised as poor drainage may be a breeding ground for disease-causing organisms such as mosquitoes. She adds that the cleanliness is important to both the health providers and the patient. Lastly, she mentions the important of light in the healing process and notes tha t light is crucial for treatment of diseases. Aggleton focuses on the influence of the society in achieving proper health. Society for a long time has been divided into relation to the economic status of a person. Individuals in the

Butch Cassidy and the Sundance Kid Assignment Example | Topics and Well Written Essays - 1000 words

Butch Cassidy and the Sundance Kid - Assignment Example In the beginning of film Butch Cassidy is the friendly, smart, talkative leader of the criminals - Hole in the Wall Gang. Sundance Kid, his closest friend is terse. The two return to their den at Hole-in-the-Wall to learn that the rest of the team, displeased by Cassidy’s long absences; have chosen Logan as their new gang leader. Logan challenges Cassidy to a knife fight over the gangs headship. Using deception Cassidy defeats him, however he agrees to Logan’s idea to rob train on both its eastward and westward trips, claiming that the westward raid would be unpredicted and likely reap more money than the eastward raid. From the above, the beginning of movie occurs with a scene which is fundamentally familiar and traditional. It is the setting for countless gun fights. What many fails to see is that it is not a shoot outs. Butch talks to Kid out of a fierce fight. This is a clear departure from the western protagonist. First the protagonist becomes convinced not to fight by a person outside himself. Butch and Sundance are not the convectional protagonists in that they ought to depend on one another rather than be the loner that typifies the western protagonist. Second, we see the protagonists walking away from a battle without having destroyed anything. This is just one instance in a style of moving from conflict rather than meeting it. This clearly opposes the protagonists seen in classical western, the examples of western masculine hero, who never ran from a fight, but ran towards it. The vital revelation that Butch Cassidy has never killed a man exposes the flaws in the western myth more than any other feature of the movie. The notion that these criminals had murdered scores of men was largely not true. The director addresses the myth head on, by exposing its deceit in Butch. He humanizes the western myth, and

Values and its impact on leadership theory and practices Essay

Values and its impact on leadership theory and practices - Essay Example At the same time, values are affected by a number of internal and external factors that also affect the value creation process of organizations. Overall, it was summed that values are an integral part of leadership theories and practices. Leadership has been one of the highly talked and researched topics in the business and social environment. Throughout, the history of business management and social empowerment, leadership has played an important and crucial role in guiding and motivating people in the right direction along with accomplishing desired mutual goals and objectives. Change is often considered as inevitable and must occur in order to maintain the pace with current and future social and business changes in different environments (Hackman, Wageman, 2005). Throughout the history of mankind in terms of geographies, ethnicity and political boundaries; there have been a number of distinct differences among people in terms of values, thinking and perception. It was only after the 20th century that societies and people were learning from each other in terms of differences mainly because of the rise and advances in technologies and communication. However, in spite of all these, there has been a major clash in terms of values and perceptions when it comes to understanding each other and this has emerged as one of the most important concerns for business organsiations (House, 2004). This is where leadership has emerged as one of the most important tools in understanding people but at the same time leadership theories and practices are largely influenced and impacted by perceived values. The discussion aims to investigate the impact of values on leadership theories and practices. For this purpose, a number of leadership theories have been discussed in a critical manner in order to ascertain the overall impact and influence of perceived values. Values can be personal or perceived often affected by the internal and external environment and

Bad for Teenagers Worldwide Essay Example for Free

Bad for Teenagers Worldwide Essay This research paper mainly deals with how hip-hop music and things that are related to hip-hop are bad for teenagers. Some factors to be found that affect the teenagers are their lyrics or language used, media, clothes integrated, cross-over appeal, gender bias and racism, and the potential of this culture to break ethnic groups in our society. This also tackles some punishments that might be incurred by the youth from the bad effects of hip-hop. The hip hop traditions have pervaded all the rage way of life in an extraordinary manner. While shaped by â€Å"black youth† on the road, the impact of hip hop has turned out to be global. It has undertaken the outer reaches, to the peripheries, and into the communal panel quarters. Even though that the hip hop customs is a probable intense merger of varied populace for the reason that it has its massive traverse attractiveness, it still has its drawback effects. Having its collective influence on teenagers, the concept of hip hop has the aptitude to carry political, societal and trade and industry concerns in the way of life by exposing the public perceptiveness on what is in actuality occurring worldwide and negative aspects on the society and teenagers in particular (Africa Resource Center, Inc., 2007). Language Hip hop in the contemporary time is not similar as it appeared when it started. The precedent hip hop did have a discussion with reference to troubles of existence and music was merely for enjoyment. Different from the earlier period, the present day hip hop confers about subordinates and diversion. Each and every recent hip-hop composition are about the flight of the imagination vivacity as being prosperous, having grandeur, and catching every gorgeous lass, thus altering the standards of living of youngsters. They also influence the teenagers psyche on how to get all these assets aside from rigorously exerting one’s effort in a genuine job. The hip hop lyrics sway them to just vend illegal drugs, filch, and do not be concerned regarding other people. Street verbal communication is broadcasted to the hip hop ethos in the course of rap melody (Williams, 2003). One can perceive the sound of a hip hopper by means of the similar colloquial speech as the African American performers. Irrespective of their civilization, they use words like the word â€Å"nigger† which is one of their most common terms, with some customary belittling connotation of the remark. The rap performers may be revealing narratives of their jagged existence all the way through compositions, however the language used is wreaking the mentality of the listeners, does somehow indoctrinating them, as they tend to take note of the libretto over and over again. The majority of hip-hop music has exaggerated lines to gain lure more interest and sales. Hooligan hit, which shamelessly portrayed fugitive demeanor in the metropolitan, became prevalent. Media The channel of hip hop give the impression of being awfully accommodating of this kind of song and facilitates performers a great deal for their endorsements. Countless television programs have been allotted to hip hop. New-fangled records are constantly publicized on small screen. In point of fact, radios are also enormously especially significant for the progress of hip hop melodies since the youth can have the opportunity to eavesdrop various sorts of the hip hop songs everywhere. Even subversive kinds of music are aired here. These media are the factors that thrust them in the hip hop realm. Ahead of backing hip hop additionally, all hit music videos on music television or MTV must be evaluated well at the same time the youth cohorts of hip-hop must be monitored. If a small screen program can detonate a person from expressing his outlook on certain matters, then recording corporations should also be able to lay off artists for affronting people. Hip hop songs expose this class of aggression and compulsion around sexual pursuits as ordinary affairs. There is an existing reception among adolescents of the type of â€Å"sexual objectification† eminent in this manner of composition, and its displayed videos (Dickinson, 1998). Clothing As indicated by Kakutani, city juvenile African-Americans have drafted in the clothing of higher class whites as a sign of being short of authority in American civilization. Despite the fact that definite stuff achievement maybe unfeasible, the justification for embellishing luxurious branded get-up items is to put forward a picture of victory (1997). A means to utter contempt is by making out with the rebel figure of the street. A lot of fair children are civilizing sightseers who put on a pedestal the extremely ghetto living that numerous black youth desire to getaway. As an alternative of the dreadful transience degree for black adolescents, they perceive the thrill of hostility and as a substitute of aggravation, they set eyes on the vocal disobedience of that annoyance. She also proposed that this explicit channel of emblematic manifestation of teenagers have been converted into the biggest addressees of gangster music. Dark pelt and smeared tresses corresponded to the zeitgeist. The period of 1990 has become subjugated by hip hop style. This is made up of saggy denims showed very slackly, caps displayed rearwards, extra-large tops, and costly sporty footwear. This trend, distinctive from that of the other age groups, has inimitably crossed nearly every cultural frontier. A noteworthy quantity of African American, Whites, and Asian teenagers, without a doubt, get dressed the correspondingly despite of their background (Kakutani, 1997). Cross-over appeal For the reason that hip hop becomes an growing craze, colossal business corporations such as branded shops, industrial stores, and food chains in fact have profited from this occurrence (Salzman, Smith, and West, 1996). While detractors of the hip hop traditions appeared to be paranoid on the implication of sexual characteristics, brutality, and ruthless lingo, this field provides the youth of an archetype of what could be. In the equivalent stratum, the hip hop culture has defied the scheme in conduct that have amalgamated persons, predominantly the youth, crossways an abounding cultural variety. Notwithstanding this maturity of teenagers toward the sense of right and wrong of a nation for advancement, they all the same accepted a facade of American hip hop celebrity verves. Youngsters, alcohol, merrymakings, automobiles, posh garments make up their milieu. They typically do this to demonstrate their control although as a substitute of that, they are debasing their representation and showing a ghastly paradigm to the young people. Hip hop genre which give the impression to be acting the equal part which is to congregate the adolescents as one for an enhance awareness of societal matters and as a result, youngsters are urged to move violently for countrywide settlements. That is why events and performance are continuously prepared to allow the adolescents to put across their way of thinking and behaving through these avenues (Reese, 1998). Gender bias and racism Loads of individuals believe that Hip hop songs and traditions have an immoral power on the youth and that these have an unscrupulous standing of demeaning females through compositions that employ nasty colloquial speech and label females as â€Å"hoes†. What is sardonic is that the performers bring into play renowned terms, nevertheless if was to be told, it would sound as a racist. The artists do not become conscious that the youth is more affected by their kind of songs than any other. They ponder that coarse-hood living is breezy, amusing, and ferocity on the roads is hip, too. Moreover, if the commerce indicates agreement of librettos upholding abhorrence and taking advantage of the females are more and more acknowledged as valid types of inventive demonstration, hip hop music will certainly continue. Such well-known artists like Eminem has obtained a large amount of appreciation and awards delinquent hip hop music which is idolized by many. According to an interview with Dr. Gwendolyn Pough, â€Å"It definitely has an impact on young women, especially young black women† and there exists a few correlations to the themes of hip hop music and how a quantity of juvenile females picture themselves or perform (Alexander, 1998). That melody can generate a frame of mind for the youth and currently, there is a mounting penitentiary female inhabitant for their dealings, for vending illegal items and executing offenses for their boyfriends. A commended multimedia display intended to replicate female encounters with pestering, declares that hip hop melody has at all times been manipulative since it is so undemanding to absorb. It is an idea that females are perceived as things that is acceptable to be merely handed over along the guys. Punishments As stated by Rose in 1991, the associations between trendy society and lawbreaker regulations make available a brief account of hip hop customs, with particular consideration to the violation of directives that is present at the hip hop customs origin. This describes the bearing of hip-hop to the modern discussion in criminal decree erudition about public conventions. The point expressed is that â€Å"street† felony is a chief peril to the youth’s welfare and interests. Each of the notions of penalties such as vengeance, preclusion, incapacitation, and treatment, has come to more projection because of the inventive propositions of hip hop line of attack (Butler, 2004). It initially presents the inkling to engage retaliation as for the belief that for each deed there is an equal rejoinder. Hip hop culture grasps chastisement in person. Several youth in the hip hop realm have been imprisoned or have relatives who have been detained. Reprimand is an implementation of the society’s law enforcement control, as well as a repercussion of personal associations. The hip hop principle of retribution for the youth recognizes that once numerous youngsters are gone from their areas for the reason that they are being damned by the authority, penal complex may have inadvertent costs. Reprisal must be the entity of castigation; nevertheless it should be restricted by critical public good. In a noteworthy period in American record, hip hop sounds are mulling over the outlays of chastisement. Daring, defiant, time and again blasphemous, its melody has multicultural critic since for an instance, the concepts of hip hop aired in different media without fail disapprove of the authority’s courses of action (Lewis, 1998). The most normally alluded to current case in point is harsher central consequences for the use of prohibited drugs such as â€Å"crack cocaine† by the youth. These states of affairs are difficult to envisage for the reason that most of American hip hop customs are not directly articulated politically. Moreover, there almost certainly would be extensive divergence among the creators and regulars of the hip hop scheme about what political views to promote. The chastisement for producers was in particular severe. This topic is not fresh or remarkably astounding within a democratic system wherein anyone would anticipate hip hop society to report to bylaw. The latent of hip hop customs, nonetheless, to manipulate regulations appears less palpable, perchance as hip hop is a merchandise of youngster way of life and conceivably as it give the impression to rejoice insolent and even fugitive demeanor (Africa Resource Center, Inc., 2006). There are a number of stuffs about the formation of hip hop under this category. Initially, numerous performers acquired an active vision of the regulations. The infringe edict did not discourage the graffiti performer, the patent ruling did not hinder the disc jockeys from checking out any hip hop songs that they sought after, and the assets rule did not put off the jockeys from taking advantage of electrical energy from road posts at community recreational areas. Additionally, the hip hop way of life was more about reprocessing or remixing rather than generating out something new. Practically countless hip hop performers labeled themselves reflecting of the criminal directive. As a conclusion, hip hop traditions are atypical, habitually plainly opinionated. Its affairs of state are not all the time straightforward to uncover, and on a few matters, there is an immense multiplicity of viewpoints. Hip hop characteristics indeed presents a lot of disadvantages for the youth as these not only harm them physically, but also mentally. On the evenhandedness and efficacy of American iniquitous impartiality, the hip hop population seems to be dangerously addresses as solitary and the acts of certain groups of youngsters may be hazardously carried out in the society. In the modern account of the world, it is challenging to believe that another leading style of well-liked tradition is growing at a larger scale since several teenagers seem to be listening and adapting the fashion. Hip-hop customs also creates physically powerful set of circumstances for a revolution of criminal impartialities worldwide in the future.Bearing in mind the aforementioned negative factors, this prospect ought to have further inspections and assessments. References: Africa Resource Center, Inc. (2006). Black Life, its Culture, Politics and Consciousness, for â€Å"All Over the World†. ProudFlesh Journal. Africa Resource Center, Inc. (2007). Hip-Hop Culture. Academic Peer-Reviewed Journals. Alexander, Keith L (1998, December). Hip-Hop Magazine Gets Fiery Start, Good and Bad, USA Today interview, 30. Butler, Paul (2004, April 1). Much respect: toward a hip-hop theory of punishment. Introduction: The Hip-Hop Nation. Dickinson, Chris (1998, January 4). 3-CD Set Chronicles History of Rap,† Everday Magazine, 3. Kakutani, Michiko (1997, February 16). Common Threads: Why Are Homeboys and Surbanites Wearing Each Others Clothes?. The New York Times Magazine, 18. Lewis, Gregory (1998). Hip Hop Gives Birth to Its Own Black Economy, The San Francisco Examiner. Reese, R. (1998). The Hip Hop Culture and Ethnic Relations. Far West and Popular Culture Conference From the Fringe. Retrieved June 12, 2007, from http://www.tolerance.org/

Home Depot Employee Benefits Essay Example for Free

Home Depot Employee Benefits Essay The first case is against an employee Gunderson working at JMI agency owned by Brown Corporation. It is filed by Brown on account of the defendant’s violation of the employee agreement by joining a competing company after working there continuously for seven months and soliciting and servicing Brown’s customers and disclosing confidential information. The summary judgment was made in favor of the defendant because an employment of seven months is not enough under Illinois law to support the limiting agreement. (Findlaw, 2008) The second case is against an employee Robert M. Bono working at Chicago Transit Board who was discharged from his job on account of misconduct by calling a customer while working though his job duties did not require calling any customers. The call was personal and social in nature involving a sexual joke. The court affirmed the decision of Chicago Transit Board as being reasonable and appropriate. (Findlaw, 2008) Issues:Â  The issue being discussed in the first case is the claim by the parent company of breach of contract by the employee. But since the employment period of Gunderson was only seven months so according to Illinois law no charges can be made against him In the second case, the issue discussed is of an employee misbehaving with a customer on telephone and making personal use of the phone though he is not allowed to do so. Therefore, he dismissed by the company. Implications for Home Depot:Â  At Home Depot, each employee should be clearly told of his/her duties and the consequences of not acting accordingly. Secondly, the employee contract at Home Depot should specify clearly all the terms and conditions specially the time period after which he can be accused of the violation of the contract. Conclusion: Through the analysis of the above cases, I learned that minor mistakes by an employee can result into big troubles and court procedures. Therefore, one should remain cautious every time while working on his job.

Corporate Social Responsibility Case Study On Ikea Management Essay

Corporate Social Responsibility Case Study On Ikea Management Essay This report identifies Corporate Social Responsibility (CSR) as a demanding topic which takes into deep understanding of CSR by depicting a road map of core subjects with related issues and implementation based on the principles of CSR and discusses briefly on its characteristics; pros and cons; theories and approaches; justifications and fundamental principles. This report gives an insight on the significance of CSR and examines in detail about the expected key potential gains from its operational use followed by the discussion on the problems and barriers that CSR generally faces .Finally the report chooses the case study on IKEA and discusses in depth about its CSR experiences by studying its development and strategy dimensions of CSR in corporate social agenda(strategic and responsive forms of CSR) and analyses IKEAs responsibilities as integral elements of strategy with a brief discussion on CSR communication. The concept of CSR has widened its scope and its increasing global de mand makes us to realize the responsibilities of a firm with its dimension towards social, economic and environmental impacts INTRODUCTION: This report identifies Corporate Social Responsibility (CSR) as a hot topic and the reason for choosing CSR is due to its high profile attainment in the academic domain and most of us feel CSR as an absolute necessity to define the roles of organizations in Society and apply their responsibilities to their businesses in terms of social, ethical and legal standards. Moreover, CSR has become a globalised concept and achieved business prominence because of its geographical prevalence from US origin to its widespread suitability and establishment in Europe. This report structures the content to understand the concept of CSR by depicting a road map of core subjects with related issues and implementation based on the principles of CSR and discusses briefly on its characteristics; pros and cons; theories and approaches; justifications and fundamental principles. This report gives an insight on the significance of CSR and examines in detail about the expected key potential gains from its ope rational use followed by the discussion on the problems and barriers that CSR generally faces .Finally the report chooses the case study on IKEA and discusses in depth about its CSR experiences by studying its development and strategy dimensions of CSR in corporate social agenda(strategic and responsive forms of CSR) and analyses IKEAs responsibilities as integral elements of strategy with a brief discussion on CSR communication. UNDERSTANDING CSR: The term CSR seem to be new but research predicts that there has been an evolution of its concept throughout many decades. Way back in 30s of last century, the focus of marketing was initially on distribution and logistic, that was about how to provide some products at minimal cost. With the total marketing, the centre of attention is to set on the selling systems on the marketing mix comprising the 4 Ps: Price, Products, Place, Promotion. Social marketing emerged in the 70s whereby the company decides on the long-term interests of stakeholders internally as well as externally. A stakeholder could be any individual or a group, who can influence or get influenced by behavioral impacts of an organization. The categories of the companys stakeholder are shown in the table below: Companys Organizational structure and location Involvement in the Business activity Internal External Direct Shareholders, investors, managers, employees Customers, Lenders, Tax agencies Indirect Consultants, Suppliers, contractors Community, NGOs, Media General public Professional bodies The impact of any organization on the society through their operations, products or services rendered by associating with stakeholder groups such as customers, suppliers, employees, investors and community and this can be displayed in the form of a diagram below Source: Mallen Baker (2007) Different terms and ideas are associated and so it is difficult to define CSR due to ambiguity in the CSR field of research. There is always a problem to stick onto universal definition of CSR as the concept ranges from mere compliance with law to pure Philanthropy. Corporation refers to group of members acting as an individual, be it for business or elsewhere. Philanthropy has little to do with CSR because philanthropy is about how a company spends its money and CSR is about how a company generates money and how responsibly they conduct their business in doing so. However, European commission identifies CSR as a broad concept and recognizes, CSR as a concept whereby companies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders on a voluntary basis(Commission of the European Communities 2001). WHAT CSR IS NOT? 1. It is not an alternative for the regulation of companies! 2. It is not a replacement for how companies should manage their social, ethical and environmental impacts! 3. It will not save the world! CHARACTERISTICS OF CSR: The main features of CSR can be summarised as shown in the table below: Features Description Triple-bottom-line Economic, social and Environmental Voluntary All activities are taken up voluntarily. Stakeholders integrity Connecting all parties involved. Long-term action Carrying activities over a long-term period. Credibility Enhances the credibility of the firm. PROS AND CONS OF CSR: Arguments for CSR Arguments against CSR Enhances reputation in society. Solves the problems caused by business in society. Stabilises corporate power with responsibility. Increases long-term profitability Beyond government regulations. Adjusts to imbalanced demands of stakeholders. Improves environmental conditions. Business should be meant for profit maximization. Enforces unequal costs among competitors. Stakeholders compelled to hidden costs. Business may lack social skills. Makes to forget the aims of the business Social responsibility cannot be a legal responsibility. Places responsibility on the business but not on individual. CSR THEORIES AND APPROACHES: The focus on economic, political, social and ethical aspects in social reality aspects according to Parsons (1961) are primarily based on four features that can be perceived in any social structure such as adaptation to the environment ,goal attainment, social integration and pattern maintenance or latency. This hypothesis led to the classification of CSR theories into four types which can be depicted in the following table with their related approaches. TYPES OF THEORIES AND ITS FOCUS APPROACHES ILLUSTRATION INSTRUMENTAL THEORIES Focus on the economic aspect of the interaction between business and society Augmentation of shareholder value This theory argues that CSR is the only means to the end profits. It is based on wealth creation that is measured by share price. Strategies for competitive advantage Social investments in the context of competition Strategies based on the view of firms available natural resources. Strategies related to the bottom of the economic pyramid. Cause -related marketing Considering Socially recognised philanthropic activities applied as an instrument in marketing POLITICAL THEORIES Focus on the business power applicable in the areas of politics Corporate constitutionalism Firms social responsibilities arise from their strength of social power Integrative social contract Assumption of the existence of contract between the business and society. Corporate citizenship The firm is perceived as a citizen with participation in community. INTEGRATIVE THEORIES Focus on the integration of social demands Issues Management Firms response to the social and political issues and their impacts Public Responsibility Current legal procedures and public policies are considered as recommendations for social performance Stakeholder management Stabilizing the firms stakeholders Corporate social performance Exploring the responses from social legitimacy to social issues ETHICAL THEORIES Focus on the right factor to attain a good society Stakeholder normative theory Considering trustful duties towards firms stakeholders Universal rights Considering the frameworks related to human rights, labour rights and respect for environment Sustainable development Achievement of human progress by accounting present and future generations The common good Awareness towards the common good of society JUSTIFICATIONS FOR CSR: The prevailing justifications for CSR are shown in the picture below: Moral obligation Attaining commercial accomplishment in approaches that tribute ethical value Insufficient assistance to stabilize complicated competence related to social and economic interests. Varied personal values among managers and stakeholders Licence to operate Developing goodwill to safeguard the consent of Governments and stakeholders Licences and approvals are needed for a business to operate. However, this kind of approach will have to compromise in controlling CSR agenda to the externals that lack knowledge about companys operations and competitive positioning. Encourages defensive responses for time being. Sustainability Self-interest to encounter the present needs without compromising the future needs Efficiency on environmental issues yielding immediate economic benefits. In other aspects other than environmental issues, intangible long-term results give a weak justification for short-term costs. Existing justifications focus on the pressure between the firm and society rather than bringing coordination. These generic rationales give a trivial guidance for taking up company activities. FUNDAMENTAL PRINCIPLES OF CSR: CSR mainly relies on three fundamental principles such as Economic, Social and Environmental areas. The purpose of CSR is to integrate business activity with its culture for attaining sustainability in its economic, social and environmental areas. Each fragment of CSR includes activities, which differ depending on the type of firm and the needs of stakeholders. ECONOMIC AREA: The firm is expected to behave as a transparent enterprise .Positive relationship among the investors, customers, suppliers and shareholders is expected. Economic impacts at local, national and international levels should be monitored. Stakeholders and the activities of CSR in the economic area of the market are shown in the table below: Economic area Market Stakeholders Owners and investors Customers/consumers Suppliers /partners Regulatory bodies Media CSR activities Creates ethical codex Transparency Best practice management Practice anti-corruption Build Stockholders relations Build Customer/consumer relations Build suppliers relations Build investors relations Protect intellectual property SOCIAL AREA: Responding and tackling the behavioral attitudes to employees in the working environment and focuses on assisting the local community. The company influences the working standards, education, health safety and develops the cultural aspects. The stakeholders and CSR activities in the social area are shown in the table below: Social area Stakeholders Work location Local community Employees Unions Non-Profit organizations Public CSR activities Health safety of the employees Human resources development Get rid of child labour Follow working standards Supporting laid-off employees Assurance of jobs Supporting social integrity Corporate volunteerism Donor ship Educating Public Improving the quality life of employees Creation of jobs and develop local infrastructure. ENVIRONMENTAL AREA: The Company focuses on its impact on ecosystem and elements like land, air and water. The company feels its determination to protect the natural resources. Environmental area Stakeholders Groups related to environmental aspects. CSR activities Eco-friendly processing and manufacturing products and services. Agreement with regulatory and standards(ISO,EMAS) Renewal of energies policy by recycling and using eco-friendly products. Lessening the environmental impacts. Protecting the natural resources. ROADMAP FOR CSR: The following roadmap depicts the core subjects and CSR implementation based on the principles of Source: vi.unctad.org/russiast09/docs/millercsr.ppt CORE SUBJECTS AND ISSUES: Issues related to core subjects of CSR can be depicted from the following table: CORE SUBJECTS ISSUES ORGANIZATIONAL GOVERNANCE Shareholder activism Political economy Cross border investments by foreign investors HUMAN RIGHTS Due attentiveness Risk conditions Escaping complicity Determining grievances Inequity and susceptible groups Civil rights Political rights Employees fundamental rights Socio-economic and cultural rights LABOUR PRACTICES Social conversation Child labour Forced labour Employment relationships Work conditions Social security Health and safety at employment Training and progress in the employment ENVIRONMENT Avoidance of Pollution Maintenance of resources Mitigating and adapting climatic change Protecting the nature REASONABLE OPERATIONS Anti-corruption Sensible political implications Good competition Encouraging social responsibility in the field of influence Assessing the value for property rights CONSUMER ISSUES Awareness Market sensing Health and safety for consumer protection Consumption sustainability Consumer support and solution for disputes Data security and privacy Entry to necessary services COMMUNITY PARTICIPATION AND IMPROVEMENT Education Culture Creating employment and developing skills Advancement of technology Income generation Social investment Community health CSR DRIVERS: The key drivers of CSR are discussed in the table below: DRIVERS DESCRIPTION Profound self-interest Generate ethical, social and economical cohesion where markets, labour and communities are linked to work together. Social investment Social capitalism and contribution to infrastructure has been seen progressively as necessary part of business activity. Transparency and trust Public perceives business as low ratings of trust. Public expectation about companys openness and accountability leads to prepare a report encompassing their performance in the areas of social and environmental issues. Increased public expectations of business Public expects beyond the companys contribution to the economy by taxation and provision of employment. In addition to the above key drivers, the following list shows general drivers of CSR. Business Risk management Reputation and brand management Learning and innovation Cost savings and operational efficiency Competitiveness and market positioning Improved relations with regulators Organizational transformation and continued improvement IMPLEMENTING CSR: Each firm is unique in its operational procedures, its awareness of CSR issues and the amount of work done towards CSR implementation.Therefore; different firms adopt different frameworks depending on their CSR approach.However, it adds value to the firm when CSR is implemented in a systematic route by integrating its mission, strategy, cultural, environmental and risk profiles, processes and activities. The following framework for CSR implementation gives scope to build quality and environmental management, which follows the model of plan, do, check and improve based on ISO standards .This flexible framework can be adapted by any firm as suitable for its organization. Implementation Framework PHASES STEPS TASKS Plan 1.Perform CSRassessment Gather a CSR management team Work out the definition of CSR Re-examine corporate documents, processes and activities Recognize and connect key stakeholders 2. Build up a CSRstrategy Develop support with experienced managerial staff Investigate others tasks Design a format of proposed CSR activities Build the ideas for scheduling and the business case for them Fix on areas of roadmap, methodology and focus Do 3. Explore CSRcommitments Take a glance on CSR commitments Organize discussions with key stakeholders Design the group to develop the commitments Plan for an introductory draft Check with concerned stakeholders 4. Implement CSRcommitments Build an integrated CSR decision-making framework Prepare a CSR business plan Lay down the quantifiable goals and find out the measures of performance Slot in the employees and to whom so ever applicable to CSR commitments Propose and perform CSR training Set up workshop to address the behavioural problems Design for setting up internal andexternal communications Check 5. Authenticate and report on progress Gauge the performance Hold stakeholders Report on performance Improve 6. Evaluate and Enhance Assess the performance Discover the opportunities for enhancement Engage stakeholders Double-check: Once a cycle completes Go back to plan and go ahead with subsequent cycle SIGNIFICANCE OF CSR: The issue of CSR initiatives and the perceptions of ethical standards have gained more attention by the management in considering approaches to strategic marketing. Usually, CSR is of growing importance towards managing the business processes and is magnetizing growing company investment. Unfortunately, marketing departments lack the skills to manage even the issues related to reputation thereby narrowing the insights. For example, pharmaceutical companies were criticised in the media for arrogance and lack of transparency. In order to rebuild its reputation, Pfizer took initiative to offer free medicines to those who were laid-off during recession. So marketing strategy expects to look for opportunities for better competitive positioning in market segments through increased customer value integrated with CSR initiatives. Majority of business leaders are focusing on CSR as a tool for differentiation and competitive advantage leading to generate revenue. CSR is not only important in considering the consumer relationships but also scrutinizes business-to-business relationships (comprising supply chain partners) with stakeholders like investors, government and lobby groups. CSR is an important business strategy by giving meaning and direction to day to-day operations. Satisfying each of the stakeholder groups allows companies to maximize their commitment to another important stakeholder group-their investors, who benefit most when the needs of these other stakeholder groups are being met. The business succeeds when values within the decision-making process and objectives of the organization are met. Lifestyle brand firms, in particular, need to live the ideals they convey to their consumers. CSR as a strategy is becoming increasingly important for businesses today because of three specific trends shown in the table below: Trends Discussion Changing social expectations: Consumers and society in general expect more from the companies whose products they buy with the regulatory bodies and organizations in place to control corporate excess. Increasing affluence: A society in need of work and inward investment is less likely to enforce strict regulations and penalize organizations that might take their business and money elsewhere. Globalization: The Internet fuels communication among like-minded groups to initiate a product boycott. These three trends portend corporate success. The result of this mix is that consumers today are better informed and feel more empowered to put their beliefs into action. CSR is particularly important within a globalizing world because of the way brands are built, at a time when these values and demands are constantly evolving. CSR can therefore best be described as a total approach to business in maintaining brand dominance. KEY POTENTIAL BENEFITS OF CSR: The benefits to firms, community and environment by practicing CSR can be discussed at length in the following table: KEY POTENTIAL BENEFITS DISCUSSION Efficiency in risk management: CSR oversees and scrutinizes the corporate activities by effectively managing the risks involved in governance, social, economic, environmental and legal aspects in day-to-day complicated market, thereby safeguarding the supply for overall market stability. Impact analysis about a firm by considering the concerns of the parties involved is one of the better ways to anticipate in managing the risks. This ultimately sharpens the decision-making. Enhanced reputation management: Reputation of a firm is mainly based on values such as trust, quality, reliability, which reflect the organizations image and brand recognition and so any firm concerned about addressing the CSR issues, can manage their reputation with effective CSR management. Ability to develop the recruitment and retention of staff: Effectiveness in CSR policies improvise the human resource management which has direct impact on firms image related to its products and services.CSR indirectly aids in executing the programs that enhance the morality and loyalty of employees who are valuable resources for companys performance. Fostering innovation, competitiveness and market positioning CSR gives positive impact in avoiding the risks by tackling diverse stakeholders who are the basic sources for generating ideas for novel products and markets thereby differentiating from its competitor, which result in competitive advantage, thus developing competitive strength based on innovative business models. For instance, a certified firm with social and environmental standards improves the chance to become a supplier to specific retailers. Increased operational efficiencies and cost reductions: By implementing CSR, there is always an opportunity to transform waste streams into revenue streams by systematic approach of environmental aspect of renewable energies by reducing costs through recycling. Tangible cost savings signify the reduction in carbon emissions. Building efficient supply chain relationships: A firm is at risk to susceptibility in its supply chain. Companies with like-mindedness can build long-term business relationships with aim to increase their profits by maintaining standards and thereby tackle the risks. Larger firms encourage smaller firms with whom they are related to take up CSR approach. For example, particular retailers may require their suppliers to adopt certain codes and practices. Improved ability to tackle change: CSR aids as a radar to anticipate the emerging market trends and by regular stakeholder dialogue with customers, a company can respond to any changes that occur in regulatory, economic, social and environmental aspects. Generate robust social licence to function in the community: Better understanding between citizen and stakeholder recognition of the firms activities and objectives can render enhanced stakeholder relations, thereby giving scope for robust alliances of public, private and civilized society.CSR enhances the social capital. Enhances investment: As CSR enhances the brand reputation, it leads to raising the companys profile in the investment community. The company value can be improved through further investments.CSR approach drives the financial institutions about incorporation of social and environmental criteria into their project plan leading sharp decision-making of where to invest money and this motivates the investors to look for better CSR management. Better relations with media and government regulators: CSR indicators act as tool for the governments to decide on obtaining export assistance contracts in some countries. In many cases, though CSR activities are beyond the regulatory requirements, governments considered CSR views to expedite the approval processes for firms in order to meet their sustainability goals by recognizing the business sector engagement as a requirement. Building customer relationships: In Cause related marketing the altruistic activities of the firms can be recognized by morally conscious customers who may be flexible in paying higher prices or in reduced costs may increase their purchasing power and so CSR in broader sense has significant impact in building the long-term customer legitimacy,loyalty,trust or brand equity. Acting as a catalyst for responsible consumption: In order to combat with the ever changing consumption patterns, company has to play a key role in achieving sustainability by the way it supplies its goods and services in the marketplace to meet responsible consumerism which considers to relate consumer rights and issues and how well the relationship between producers and consumers is authorized by regulatory bodies. BARRIERS AND CHALLENGES: CSR implementation in a competitive world draws certain barriers and challenges which are due to : Difficulty in implementing CSR concurrently with other business Concerns in a balanced and remarkable manner Difficulty of transparency Lack of clear communication Economic thoughtlessness Various instability problems in developing countries especially problematic for SMEs Complexity of the issues involved and so difficulty in managing the supply chain and regulating the sub-contractors Complex set of issues as CSR covers a broad array of direct and indirect business performances, achievements, and so its impacts differ from one business sector to another International differences that may lead to lack of universal acceptance in examining the potential impacts of CSR. Misinterpretation due to CSR being judged differently in many parts of the world depending on different priorities. For example, Chinese consumers interpret social responsibility as safe, high-quality products, while South Africans consider it as a contribution to healthcare and education. In Australia, Canada, Indonesia and the UK the highest priority is to protect the environment. In Turkey, it is believed as an indicator for charitable donation. In U.S, France, Italy and Switzerland and most of South America, the highest priority is towards fair treatment of employees. Complex set of stakeholders appealing to the business for a CSR attitude the appropriate stakeholders need to be involved stakeholder involvement is important, yet difficult Always ambiguity between CSR and financial success Low voluntary acceptance of CSR can lead to green washing Lack of devices to measure, monitor evaluate and report the impacts Two myths Smaller companies think it the responsibility of the bigger ones and It is mainly a philanthropic exercise High overheads of implementing and sustaining CSR efforts. No universally accepted frameworks Some of the main internal company barriers to CSR initiatives are: Executives recommending strategic marketing programmes that focus on CSR-based positioning must be aware of the likely barriers and challenges from those who do not believe CSR as a legitimate strategic tool. CASE STUDY: CSR AT IKEA: The reason for choosing IKEA as case study of CSR work is to understand its CSR focus as a leading company, which ranks as the first in CSR in the Accountabilitys Responsible Competitiveness Index 2008 (RCI). IKEA was selected due to its long history and experience in the area and its response to several CSR-related crises and criticisms that has enabled the organization to develop structured policies and a range of collaborations and initiatives with stakeholders and could set an example for companies aiming to develop their economic and environmental sustainability. IKEA is a value-based Swedish furniture giant that has wide recognition for its focus on cost reduction and it is a progressive company that manages to integrate its cost focus with CSR issues. This report discusses in detail about how this integration is possible for IKEA and it is interesting to know its implications for other companies who want to combine CSR into their business practices. The CSR experience gained by IKEA can make other companies to realise that CSR is not necessarily a cost addition but it is a cost-cutter, which imparts increasing knowledge on how companies can be socially responsible. The aim is therefore to analyze the relationship between the value addition by CSR for a company to its corporate strategy. Public awareness about IKEAs CSR activities is only through proper communication and so this report investigates on how the CSR is communicated by IKEA. This report d

Donato D’Angelo Bramante Essay -- Biography

Donato D’Angelo Bramante was born in 1444 and died in 1514. Bramante was an Architect who introduced the High Renaissance style in architecture (brit). The Renaissance style gradually replaced the Gothic style of the late Middle Ages. It encouraged a revival of naturalism, seen in Italian 15th-century painting and sculpture, and of Classical forms and ornament in architecture, such as the column and round arch, the tunnel vault, and the dome (Western Architecture, 2011). Bramante was first trained as a painter before undertaking architecture and is credited with being the most renowned architects of his time (garners). Bramante was strongly influenced by Flilippo Brunelleschi, Leon Battista Alberti, and perhaps Leonardo (garners). His early works in Milan included the rectory of Sant’Ambrogio and the church of Santa Maria delle Grazie. In Rome, Bramante served as principal planner of Pope Julius II’s comprehensive project for rebuilding the city (brit). Bramant es architecture on the :Tempietto, New Saint Peters, Santa Maria della Pace, and the Cortile del Belvedere distinctly shows the aesthetics associated with the High Renaissance. During the time of Bramante the type of artwork most prominent was based on humanistic values, which were based on ancient roman models (garn). High Renaissance art originated in Florence in the early 15th century and thence spread throughout most of the Italian peninsula; by the end of the 16th century the new style pervaded almost all of Europe, gradually replacing the Gothic style of the late Middle Ages (brit). The Tempietto is an example of the style that Bramante sculpted with. The Tempietto is located on Janiculum hill overlooking the Vatican in Rome (garner). The Tempietto is named that be... ...c art had mostly to do with religion, while humanism deals with the humanistic part of our lives. After the Black Death many people lost their faith, because people could not believe that god would punish them like that. The Renaissance was a time period where the lives of Europeans focused on the natural world, and individuals and humanities worldly existence (Kleiner,2010). The Black Death, as horrible of a disease it helped set the stage for art and science to flourish. Renaissance itself means rebirth in Latin, which was a revived interest in classical cultures (Kleiner,2010). Humanism was more of a code of civil conduct, a theory of education, and a scholarly discipline more than a philosophical system. Italian humanists were concerned chiefly with human values and interest as distinct from but not opposed from religions otherworldly values (Kleiner, 2010). Donato D’Angelo Bramante Essay -- Biography Donato D’Angelo Bramante was born in 1444 and died in 1514. Bramante was an Architect who introduced the High Renaissance style in architecture (brit). The Renaissance style gradually replaced the Gothic style of the late Middle Ages. It encouraged a revival of naturalism, seen in Italian 15th-century painting and sculpture, and of Classical forms and ornament in architecture, such as the column and round arch, the tunnel vault, and the dome (Western Architecture, 2011). Bramante was first trained as a painter before undertaking architecture and is credited with being the most renowned architects of his time (garners). Bramante was strongly influenced by Flilippo Brunelleschi, Leon Battista Alberti, and perhaps Leonardo (garners). His early works in Milan included the rectory of Sant’Ambrogio and the church of Santa Maria delle Grazie. In Rome, Bramante served as principal planner of Pope Julius II’s comprehensive project for rebuilding the city (brit). Bramant es architecture on the :Tempietto, New Saint Peters, Santa Maria della Pace, and the Cortile del Belvedere distinctly shows the aesthetics associated with the High Renaissance. During the time of Bramante the type of artwork most prominent was based on humanistic values, which were based on ancient roman models (garn). High Renaissance art originated in Florence in the early 15th century and thence spread throughout most of the Italian peninsula; by the end of the 16th century the new style pervaded almost all of Europe, gradually replacing the Gothic style of the late Middle Ages (brit). The Tempietto is an example of the style that Bramante sculpted with. The Tempietto is located on Janiculum hill overlooking the Vatican in Rome (garner). The Tempietto is named that be... ...c art had mostly to do with religion, while humanism deals with the humanistic part of our lives. After the Black Death many people lost their faith, because people could not believe that god would punish them like that. The Renaissance was a time period where the lives of Europeans focused on the natural world, and individuals and humanities worldly existence (Kleiner,2010). The Black Death, as horrible of a disease it helped set the stage for art and science to flourish. Renaissance itself means rebirth in Latin, which was a revived interest in classical cultures (Kleiner,2010). Humanism was more of a code of civil conduct, a theory of education, and a scholarly discipline more than a philosophical system. Italian humanists were concerned chiefly with human values and interest as distinct from but not opposed from religions otherworldly values (Kleiner, 2010).

Mercury :: essays research papers

Mercury   Ã‚  Ã‚  Ã‚  Ã‚  Mercury is a metallic element that is a liquid at room temperature, it is one of the transition elements. Mercury's atomic number is 80. It is superconductive when cooled to within a few degrees of absolute zero. Mercury was once known as liquid silver or quicksilver which was studied by the alchemists. Mercury was first distinguished as an element by the French chemist Antoine Laurent Lavoisier in his experiment on the composition of air. At room temperature mercury is a shining, moving liquid that has a silvery-white color, and slightly volatile. Mercury remains a liquid over a wide temperature range. Mercury is a solid when given a pressure of 7640 atmospheres (5.8 million torrs). It dissolves in nitric or concentrated sulfuric acid but is resistant to alkalies. Mercury melts at -39C, boils at about 357C,and has a gravity of 13.5. The atomic weight of mercury is 200.59. Mercury comes in its pure form or combined with silver in small amounts. It is mostly found in the form of the sulfide. Mercury has many uses and is a very important element. A major use of mercury is in electrical equipment such as fluorescent lamps, and mercury batteries. Mercury is used in thermometers because the change in volume for each degree of rise or fall in temperature is the same. The use of mercury in the thermometer instead of alcohol was done by Gabriel Daniel Fahrenheit in 1714. It was also used in vacuum pumps, barometers, and electric rectifiers and switches. Mercury is used in a mercury-vapor lamps which are used as a source of ultraviolet rays in homes and for sterilizing water. Mercury-vapor is also used instead of steam in the boilers of some turbine engines. Mercury is sometimes used for amalgamation. Amalgamation is a metallurgical process that utilizes mercury to dissolve silver or gold to form an amalgam. This process has been largely supplanted by the cyanide process, in which gold or silver is

Marketing Research Essay

Conclusion The purpose of this research is to identify whether Dilmah should continue the current campaign or modify the campaign. The result from the secondary research and primary qantative research show the total black tea sales has great increased about 13% from 2008 – 2009 which is a fantastic result in the world economic recession period of time. Dilmah has market share of 29% which is the highest share of one brand. Dilmah target customer is traditional family and age is from middle to mature group. The Larry report says their customers are satisiftied with the freshest and finest tea quality and consumers agreed Dilmah has achieved the goal of tea quality. The main tea market are in Auckland 51% in 2009, Wellington and Canterburry. From primary research findings, female has higher purchasing tea percentage than male and the age group is 36 and more. People who are employeed as income earner less than 20 hours is recall seeing the TV advertising. Dilmah doesn’t have the top of mind brand awareness for the age group 36-45 but it is mostly recognized by the age group 26-35. Dilmah issues Bell is a very strong competitetor of Dilmah in black tea market as they have a very close market share percentages over years from 2005 to 2009. Bell is more reconigized at the age group of 35 – 46 by 94% (193) but the age group of 18 – 25 and 46 and over still have 67% and 61% top of mind brand awareness for Bell. The 58% of age group 26 – 35 has top of mind brand awareness for Dilmah and the 33% of age group 18 – 25 has top of mind brand awareness for Dilmah. 59% of male and 64% female all reconigized Bell but 39% male and 13% female know Dilmah as top of mind brandawareness. 6% of less 20 hrs knows Bell but 15% knows Dilmah. 61% of non employeed knows Dilmah†¦but which they might not be the main group who purchase tea normally in the household. 32% of 35 – 46 who purchased tea Be to cafe last 4 weeks: Female purchased tea more $704,000 and is about 4 times than male $188,000 at sales. Top main 3 group purchase tea 40 – 44, 45  œ 49 and 70 and over RM: Who bought tea last 4 months: * 2 main group:64% of traditional family (middle to mature age with stable income and family oriented and traditional value) and 41% visible achievers and they have very similar family values Who purchased tea last 3 months * 36 – 45 and 46 and over for bell (29% of interviewers purchased Bell Tea) * 26 – 35 and 36 – 45 for Dilmah (30% of interviewer purchased Dilmah) * 25% purchased Twinings The market trend to drink black has started from 2007 because the black tea sale. The total black sale of 2005 to 2009 has increased steadily which presented the successful of the media and publicity from the secondary data findings. The result shows that those three major brands Dilmah, Bell and Twinings are invested into the most effective forms of media at the past three to four years. Dilmah media expenditure has always been the highest in TV advertising from 2005 – 2008 ( 67% to 91% of Dilmah total expenditure of media) apart from 2009 comparing to the major three tea brands. Bell, the second tea brand spent the most amount of money in TV advertisement at 2009 which showed the result of the total tea sale was the only one brand has had increases sales from 2008 to 2009 about few percentages. Dilmah reduced the spending for TV advertisement about 23% which has slightly reduced the tea sales about little percentage but Dilmah is still No. 1 of black tea market. As a result, Dilmah has been always focusing on the right media form for advertising their product and has been successful on the result of sales and market share. Nevertheless, Dilmah still lacks the brand awareness as it shows in the primary / qanatative research findings that Dilmah did not come to â€Å"Top of mind brand awareness† and Bell was the first tea brand comes to their mind. 62% of interviewers chose Bell and only 22% of interviewers chose Dilmah which makes Dilmah comes second. This clearly shows Dilmah has significant issue about the brand awareness which has always been an issue of them trying to achieve it. From the research findings, the main group which has been purchased tea for last four months are The total black tea market sales from 2008 – 2009 has huge growth about 13%. The total The purpose of this research is to identify whether Dilmah should continue the current campaign or modify the campaign. The result from the secondary research and primary qantative research are showing the most effective forms of media and publicity is TV advertising which the campaign is focusing on. The past few years that Dilmah has been focus on TV advertising and the result shows the sales of Dilmah black tea has been increased steadily. It proved TV advertising has achieved the result of increasing the sales of tea. The research has investigated the 5 objectives which are key trends in the tea market, key customer segments and a profile of each, levels of brand awareness and measure attitudes towards teas as a drink. The findings show Dilmah should continue the current campaign as it is. Key trend in the tea market (market size, market share and price†¦etc) Key customer segment and a profile of each Brand Awareness The most effective form of media and publicity Attitude toward to tea as a drink Recommendation Id research problems / to understand / to investigate / to explore The primary research has contained five objectives are key trend in the tea market, key customer segments, the most effective forms of media and publicity and the measurement attitude towards tea as a drink. Unfortunately, it has had 800 survey but female is almost double of male. This may because the survey accuracy as the secondary research findings shows female has much higher percentage of purchasing the tea which might affect the survey. Beside, there is one more important finding that from middle to mature age groups are also the main groups of tea purchasing. The survey also has higher percentage people at the age group of 36 – 45 and 45 and over. In the primary research, it has covered quite well at the brand awareness question but there are not enough information which required to support the campaign should keep going or modify at the objectives of effectiveness of media, attitude to buy / drink tea and profile of customer segment. The key customer segment by employment should be full time worker, part time worker or non-employed. It will be good to know who does grocery shopping of the household. Full time housewife with out job or Housewife with part time job, part time student or full time student The attitude toward to tea as drink will be good to have the question of what kind of tea is the most favorite to drink? Answer to be black, herbal and green tea which can help to know the current trend of drink tea. * Main reasons of purchasing the tea What kind packaging is the most favourite etc paper bag, tin, glass jar †¦etc†¦ * What kind of advertising comes to mind when you think about tea advertising? * What would you expect to see from tea advertising? Tea history, fashion trend, tea taste†¦etc * Attitude to buy / drinking tea? (change to actionable statement – to identify * Effectiveness of advertising * Profile of segments – behaviour (drinking tea) The secondary and primary researches have got a numbers of good information and data to support the continued campaign of TV advertisement as the most effective form of media. However, it still lack the important information and data key customer segment, attitude toward to tea as drink and the type of tea advertising to support the campaign. The key customer segment will indicate which group is main consumers purchase tea for the household and when and where will the best time to have campaign on according the life consumers. The great information of attitude toward tea as drink can modify the campaign to the advertising that consumers would expect to see and also show who main consumers are. The type of media form will encourage consumers to purchase Dilmah tea brand. Sometimes, it is very hard to encourage consumers to change the brand they have drunk for long time as tea is a very family oriented drink. Drinking tea can be the family habit which dominated by the main person who is shopping for the household. For that reason, it is essential to have the focus group qualitative research to The research requires 8 – 12 people and homogeneous in terms of demorgraphic and socio-economic characteristics. Of course, those people need to have the habit of drinking tea. The final thing is has not participated in many focus groups. The reseach will also require a relax environment and it will takes about 1. 5 – 2 hours. The research will be recorded all relvant information including facial expression and body language so the recorder will need to be in the central front of the room behind the moderator. The moderator will question the group and lead the discussion to the proper way to encourage the group not be afraid to express own ideas and opinions. A good qualified moderator will be detached but kind and Final statement Identify the need for qual research †¦ (topic) To explain yes we have got some good information but still lack some important information†¦ for support – to provide more about how to present to public†¦ to recommend what should need according to behaviour†¦ or age group†¦ Just comes one statement that is actionable to complete by the research (your task)†¦ Going to Appendix Good morning/ afternoon Thank you for taking the time to meet with us. We will honor your time by making sure that we wrap up in the next 90 minutes. Does anyone mind if we tape record this for our records? The tape will be only use for the case study of the major tea brand campaign design. We are researchers under contract with the major tea brand to conduct the tea brand awareness and the attitude toward to tea as a drink. Our evaluation is formative and qualitative. This means that our primary point is to gather information that helps the major tea brand origination finest tea product and improve the brand awareness. The information we collect is by design descriptive rather than numeric. We have a system for quantifying qualitative information, but for now, we don’t need to be concerned with counting things. We just want your ideas and opinions. There is no right and wrong for each question and each idea and opinion are all very valuable information for the research. Any question before we start? Be sure that everyone signs and completes the info on the sign-up sheet. Key themes Suggested question End the guide with some kind of thank you and conclusion – recognize that people will have gone out of their way to participate