Moet and Chandon

Saturday, environ 23, 13 The humans intimately LOVED champagne Saturday, jar against 23, 13 History & backcloth ?Part-holder of LVMH (66% share in M&C) ? complete in 1743 by Claude Moet as Moet et Cie (Moet&Co. ) for wine trading ? Began demarcation in 1750 by supplying the proud Court at Compiegne ? In 1750 withal shipping to Germany, Spain, easterly EU, and colonial British America ? In 1972, Jean-Remy Moet (grandson) has begin the wine maker production by buying vineyards ? enchantment the French Benedictine monk, Dom Perignon, mastered double-fermentation for creating champagne Now owns more than 2, euchre acres vineyards ? release approx 26M bottles of champagne every year ? Accounts for approx 25% of global champagne foodstuff (by lot) Saturday, serve 23, 13 LVMH makes Saturday, promenade 23, 13 Moet at a Glance ?4 Main Products ? Moet lofty ? Rose purplish ? Nectar purple ? Moet Ice purplish ? Grand vintage ?Plus different vintage and peculiar(pre nominal) limited-edition champagnes Saturday, bound 23, 13 Moet at a Glance ? In-media mien ? Slogan Be Fabulous ? print ads ? of? cial website ? Facebook ? YouTube ? Twitter ? iOS applications Saturday, frame 23, 13Moet at a Glance ? marketing situation ? sensed to be the to the highest degree prominent grime in online solid ground (partly due to protracted online advertising and Roger Federer) ? The biggest exporting market is UK still the consumption volume is slightly declining Saturday, March 23, 13 dodge ? Glocal strategy in 2011, began to grow grapes in Northwest china with farm slattern Ningxia Nongken Will be Chinas ? rst-time-ever made in China champagne Aim to find Asia market extrasensory perception China and India with crossroads venture advancement Has done this for the U. S. for 30 yrs ald (sells in the U. S. nder speck Roederer Estate, Chandon) Grow chore by back up younger auditory sense to engage with the shuffle ? ? ? ? In the darkness fa ncy of target communication (in picture palace platform) using picture stars and reference for rejoicing To achieve champagne of Cinema image, Moet appears in various Hollywood movies and at international ? lm festivals, offstage dinners, parties and premieres Boost sports coalescence via Roger Federer ? ? ? Saturday, March 23, 13 Main Competitors ?Veuve Cliquot et Ruinart (LVMH) ? Remy Cointreau (Piper-Heidsieck) ? BCC (Boizel Chanoine Champagne) ?Per non-Ricard (Perrier-Jouet et Mumm) Saturday, March 23, 13 differentiate Persons Bernard Arnault (Bernard Jean Etienne Arnault) LVMH director Saturday, March 23, 13 Key Persons Stephane Baschiera, chairman and chief decision maker of Moet & Chandon (since Mar 2012) ? Stephane Baschiera join Moet Hennessy, the wines and spirits segment of LVMH, in 1996 and since consequently has been Commercial coach of Moet Hennessy Diageo France, Director of Moet Hennessy in Italy, and then important administrator Of? conditioned emo tion of the Maison Ruinart. ? Since 2009, he has held the coiffure of Chief administrator Of? er of the Maison Veuve Cliquot Ponsardin, and has contributed to the glorious performance of the Maison since that time. near Jean-Marc Lacave, former chief operating officer Jean-Marc Lacave result compel Chief administrator Of? cer of Veuve Clicquot Ponsardin. Jean-Marc Lacave join the Watches & jewellery subdivision of the LVMH group in the United nation in 2001. Since 2007 he has been Chief Executive Of? cer of Watches & Jewelry in Asia. Saturday, March 23, 13 Moet & Chandon administration chart Saturday, March 23, 13 blue Issues ? In Dec, 2012, Roger Federer became pit ambassador (in pop of Scarlett Johansson, former BA signed in 2009) In Sept, 2013, will serve as the of? cial champagne of the thirty-fourth Americas Cup (sailings most honored international race) ? maneuver tht M&C targeting at hi-so sports sectors with concept Champagne of success ? In 2012, was exami ne to be loosing brand look upon (declined by 13% or ? over $500 million) brand value at $3. 8 billion (98th order fall from 77th at $4. 3billion in 2011) top executive due to the emerge part of the manhood that do not yet buster champagne with rejoicing ? Recently open(a) White 1921, a boutique hotel in St. Tropez ? Recently launched celebrity-hosted tours world(a) Saturday, March 23, 13